Mission & Vision

EXPANDING A HAPPY LIVING ENVIRONMENT

We expand a happy living environment and create value for our customers. BCD works to “expand a happy living environment” and creates value for our customers. All BCD values stem from the recognition and trust of our customers, as we believe that they are best placed to offer a final judgment on our corporate value. We will continue to focus on the demands of our customers in order to exceed their expectations and provide systematic solutions.

To be the Investment and Construction Group with the Most International Competitiveness

Our vision is to become the investment and construction group with the most international competitiveness. We will realize it by utilizing our competitive advantages of the whole industrial chain of investment and construction and become a respectable group company and public company with the most international competitiveness. We uphold our own advantages, carry on the glorious tradition and enhance competitiveness through continuous innovation and system marketing, providing high quality and value-added products and services for the customers, creating value for stakeholders like employees, shareholders, partners, and making our due contribution to the economic development even the world.

Core Values

At BCD, we recognize the importance of the work we do to help build our future society. We hold ourselves to high standards in all aspects of our business because we are taking part in shaping the future with our clients. To achieve our vision, we have proudly integrated our core values into everything we do to align our company culture to our aspirations for the future.

  • CUSTOMER FOCUSSED

    The Customer is at the center of our work, where we build upon their trust and confidence in us. We always aim to achieve the highest level of customer satisfaction.

  • EXCELLENCE

    We strive for the highest standard in quality and professionalism to deliver the best results for our customers.

  • INTEGRITY

    We believe integrity is key to retaining business. We prize ourselves on trust and reputation and have zero tolerance for fraud and corruption.

  • SAFETY & SUSTAINABILITY

    Safety always comes first before any other matter. We also hold high importance and care in the sustainability of our environment.

Social Responsibility

Concept of responsibility

We take "developing happiness-filled space for stakeholders" as our mission, and take mission, vision, core values and enterprise spirit as the most basic principles and concepts that the company believes in and upholds when dealing with the relationship with clients, employees, shareholders, communities and other stakeholders.

Responsibility culture

Culture and brand are c-existing, because a global famous brand must be supported by culture. Focusing on the mission of "expanding a happy living environment " and the core values of "quality assurance and value creation", we construct the corporate responsibility culture from the perspective of "culture and culture leading responsibility" and promote the integration of responsibility into management, daily operation and employee work, and form the cultural leading social responsibility model.

Responsibility System

We set up the Social Responsibility Committee composed of corporate executives and department heads. The committee is responsible for drafting the overall CSR plans within the Company and establishing a social responsibility working system that covers all levels and fields of the Company. The social responsibility committee has a general office responsible for drafting social responsibility working plans and management system; organizing and implementing social responsibility practice; conducting external CSR communication and compiling sustainability reports.

TEN CODE OF CONDUCT

Reaching the Best Quality
Organizational Behavior

Reaching the Best Quality. We attach great importance to process and the details, the result and efficiency. We establish our brand name with good quality.

Individual Behavior

We will follow high standard and strictly follow rules when doing things. We will behave ourselves when doing things. We will improve ourselves by taking account of the details.

We are Against

High speed of development with low quality. Producing under-standard products to count as good ones.

Being Professional
Organizational Behavior

We develop with our own character and advantage in the competition. We win trust from our partners with professionalism. We aim at being professional, sophisticated and strong. We create access to professionalism and bright prospect.

Individual Behavior

We are accountable, and work with ethics. We cherish every day and do well everything. We should devote ourselves to our work.

We are Against

Speaking without careful studying. Working without professional ability. Muddle along, nothing to pursue.

Stick to the Rules
Organizational Behavior

There are no buts in front of rules and regulations. We let the standards to become our custom. We make implementation aggressively, speedily and completely. We make ourselves adhere to business ethics and keep business secrete.

Individual Behavior

Make the standard a habit. We follow principles and disciplines. We help each other and maintain the rules.

We are Against

Disobeying orders and doing things that are forbidden. Ignoring the rules. Always having excuse for not following the rules.

Keep on Innovation
Organizational Behavior

We always keep a mood of startup and passion for innovation. We make plan five years ahead, and we implement it three years ahead. We encourage innovation and tolerate failure during the process.

Individual Behavior

We appreciate good ideas. We are not afraid of challenging the professionals. We update ourselves every day. We keep thinking what can be improved.

We are Against

Being afraid of being exceptional. Rather caring less in the work. Being inactive towards work. Being over conservative and narrow minded.

Maintain High Efficiency
Organizational Behavior

There are no buts in front of rules and regulations. We let the standards to become our custom. We make implementation aggressively, speedily and completely. We make ourselves adhere to business ethics and keep business secrete.

Individual Behavior

We should try to stand in other’s boots. We should try to listen, understand, appreciate and support other colleagues. We should learn the best from others and make the best of ourselves. We should try to do work immediately and do it well.

We are Against

Showing tender feeling without principle. Blocking communications. Making excuses at negligence.

Collaborative and Cooperative
Organizational Behavior

We believe the overall interest is our ultimate goal. We should make competition without defamation and cooperation instead of conflict. We should follow the common goal, establish the platform jointly and share the benefit.

Individual Behavior

We should look at the big picture and work from the details. We should help each other and often think in others’ boots. We should support others and accomplish ourselves.

We are Against

Lording it over and loot the resources to attract attention of others. Benefiting ourselves at the cost of others. Only thinking of our own benefit.

Clean and Broad-minded
Organizational Behavior

We should create an active and positive atmosphere for our staff. We should do good things and do not do bad things no matter how small they are. We should bear with different people and tolerate their differences. We should know staff are equal and their opportunities should be equal. We should treat staff equally with same standards.

Individual Behavior

We should establish ourselves and achieve our goals while helping others to do so. We should do good things and do not do bad things no matter how small they are. We stand upright and firm, and nothing will harm us. We should be simple and frank in our work.

We are Against

Working only on the surface. Only caring about individual gains and losses. Covering up one’s mistake and blaming others.

Hard Working
Organizational Behavior

We should keep going until our goal is realized. We should face the competition and go on fearlessly. We should take each of our accomplishment as the starting point and the difficulties as our steps. The whole team needs to study and we should keep it continuously.

Individual Behavior

We should have dream, passion and capacity. We should take step after step and the ladder is ascended. We should turn 1% possibility into 100% reality.

We are Against

Being lack of tenacity. Escaping in front of difficulty. Being lazy.

Green Development
Organizational Behavior

We should make most of the limited resources. We should turn green development into our competitiveness. We should embody ourselves into the nature and live with it.

Individual Behavior

We should start from our own behavior to save every bit possible. We should treasure our lives and live a green life. We should be full of public spirit.

We are Against

Being extravagant and wasteful. Being short sighted. Being eager for quick success and seek short term benefit.

Honest and Accountable
Organizational Behavior

We’d rather loose benefit than the creditworthiness. We honor contract with strong capacity and high quality. We speak with data and truth.

Individual Behavior

We honor our words, without compromise. We will work on it before requiring others. We speak the truth and accountable.

We are Against

Making false or concealed report. Discrediting the opponent. Making tricks.

Nine Aspects of BCD’s Protocol

1. Mutual Respect

Showing respect and treating people equal is our core principle communicating with outside world. Showing respect and treating people equal means respecting ourselves while respecting others. We deal with people in equal base. That requires us treating people warmly while showing neither humble nor pushy. We should respect the custom and taboo subject of people from around the world.

2. Sincerity and Tolerance

Sincere and tolerance reflects our manner at social communication occasions. During the personal communication, we should be true to other people. We should understand other people to have their own actions and their own judgment. On one hand, we should be consistent with our own words and deeds; on the other hand, we should also be generous and understanding with others.

3. Moderate and Proper

It requires us to give moderate and proper treatment during social communication, according to different person, different things, at different time and locations. Application of etiquette requires us to maintain the right balance.  It is of a high skill of application of etiquette. Too much or not enough application of etiquette can hardly express our respect to other people.

4. Self Disciplined

Self discipline means that during social communication, we should be disciplined and keep appointment and observe the time. By following the rules and standards, our competence will be improved as time goes by. Decent dressing and manner is resulted from well accomplished self discipline. Each employee represents the Chinese architecture in the external communication, not only reflects the personal insight and education, but also reflects the depth of thinking and cultural thickness of the enterprise.

5. Matching
1. Outfit Matching with the Situation
  • Serious and graceful in the office; Fashionable and particular during social communication; and comfortable and natural at casual occasion.
  • In the important occasions or international communication occasion, we should follow the requirement of the event. Ladies should better wear formal business suits and gentlemen should mainly wear western suits.
2. Color of Outfit
  • There should not be more than three colors for the outfit of a gentleman at business communication occasions. Gentlemen should choose darker color outfit if possible, with their shoes, belt and bag in the same color series.
  • There is no need to wear a tie in case of wearing jacket or T shirt. White socks and nylon socks are not matching with the suits.
  • It is suggested that ladies choose single color or simple and elegant color shirts to match their business outfits. The color of their shoes should match the color of their handbags and outfits.
3. Matching Jewels
  • When wearing jewels, it is suggested to accommodate the local custom. There should not be more than three kinds of them and should be no more than two pieces with each kind. The texture and color should be the same and the style should match with the outfit and other jewels.
6. Order

1. Order of Shaking Hands
  • Introducing senior person first. Between higher and lower level, only when the higher level person stretches out his or her hand, should the lower level person stretch out his or hers. Between older generation and younger generation, only when the older generation person stretches out his or her hand, should the younger generation person stretch out his or her hand. Between gentleman and lady, only when the lady stretches out her hand, should the gentleman stretch out his hand. Upon arrival of guests, the host should stretch out his or her hand first. At the departure, the guest should stretch out his or her hands.
2. Order of Making Introduction
  • Introducing senior person later. When introducing two persons, first introduce lower level person, and then introduce person of high level. Introducing younger person first and then the older person. Introducing men first and then women.
  • The host should make introduction first when meeting with guests. When receiving VIP guests, the highest level person of the host organization should make introduction.
  • During business communications, we must not forget introducing information of four aspects, namely organization, department, title and name.
3. When Taking Elevator
  • When taking elevator or escalator we should stand on the right side, avoiding standing side by side with others.
  • When we accompany guests moving in and out automatic elevator, we should hold the door and make sure the guests move in first. When we accompany the guests to an elevator that is controlled by the administrator, we should let our guests move in and out first. We should stand at the end or sides of the elevator, facing the elevator door, without making noise.
4. Guiding the Guests
  • At a strange place for guests, we should guide the guests 1 or 1.5 meters ahead of them, keeping guests at right hand. If the area is left hand traffic, we should keep our guests at left hand side. In case the guests are familiar with the direction, we should give the right to choose road to our guests.
5. Sitting Order
  • The senior person, the guests and the leaders should be seated first.
  • Sitting arrangement for the banquets: Usually the seat facing the door or the far-end seat from the main door is the host seat. International practice shows the right side is more respectable seat than the left side seat. The guest of honor will sit on the right side of the host, other hosts and guests should take cross seats.
  • We can only leave our seats when the host or the higher level person announces the banquet is over.
  • Rostrum Sitting Order: The front row is senior than the back row. The center seats are senior than the side seats. n China’s government communication occasions, the left side is senior than the right one. But in the international practice, the right side seat is senior than the left side seat.
  • Car Sitting Order: VIP guest should be seated at the seat behind the pilot seat. In case the host is driving, the VIP guest should sit at the pilot’s seat.
6. Timing
  • Giving and Receiving Gift in Diplomatic Communication Occasion -
    Generally, we should choose to give gifts face to face to our guests, attached with greetings and name cards. When receiving gifts, we should open it on spot and express thanks. In case we have to refuse the gift, we should explain the reason immediately. And we should respond with thanks in time upon receipt of gifts through mailing.
  • The gift to foreign guests should be packed well. Being treated equally is to be noted.
  • Receiving and Hanging up Phone Calls -
    When receiving phone calls, please pick up before it rings for three times. We should first give our titles, saying “Hello, This is BCD, or “Hello, This is XXX Department”… It is polite to let our client or the other speaker to hang up the phone first.
  • Use Facial Expressions Properly -
    When greeting others or saying goodbye, we should show our respect and politeness with smile while looking at faces of our guests.
    - During conversation, we should keep eye contact properly, not to avoid eye contact, nor look at elsewhere.
7. Standards
  • 1. Standard for Using Mobile Phones
    - Switch off mobile phone or turn it to mute mode, and try not to use mobile phone at the meeting, negotiations or at the meals. In such circumstances, it is suggested to put the mobile in the briefcase, bags or pocket. Do not hold it in hand or put it on the table.
  • 2. Standard for Title
    - During official communication, we should call others by their major titles. To the specialists or academicians, we should call their academic titles. In other occasions, we can generally call them Mr., Mrs., or Ms. and etc.
  • 3. Standard for Using Name Cards
    - When receiving business cards, we should stretch out both hands to take it. We should read it carefully upon receiving. We should keep it properly and never forget taking with us.
    4. Standard for Meetings
    - Follow the dress and discipline requirements of the meeting. We should follow discipline of the meetings and dress properly for the meeting occasions. We should avoid doing things like making noise, speaking privately, or chatting and laughing. Mobile phones should be turned into mute. - We should try not to make any phone calls at the meeting.
    We should get familiarized with the agenda and content before the meeting. We should arrive at the meeting on time and follow strictly the time limit for our speeches.
8. Do As Romans Do
  • 1. Following the Custom of Guests When Giving Banquet
    - When inviting the guests to banquet, we should ask the guests if they have any dietary restrictions. Attentions are also needed when placing the dinnerware. It is not polite, for instance, to put the teapot mouth pointing to someone or place the chopsticks crossed.
  • 2. Body Language
    - Every religion, every country, every nation and every region has its own body language. We should pay attention to the usage of head, hand, and other parts of our body’s language. We should not offend others with their taboo subjects.
    3. Talking Topics
    Personal privacy is an area to be avoided. During conversation, we should pick up the topics based on the extent of familiarization. We should avoid talking about religion, personal income, age and so on.
Our Commitments
Safety, Environmental, Health, and Wellness

Our workplace is “Our House.” In our house, we foster a caring environment, where every person has a sense of belonging and knows that they are contributing to something extraordinary.

Respect for people has always been at the heart of BCD’s culture. BCD understands the environmental, social, and economic impact of our activities and that it is our responsibility to conduct business in a transparent manner that supports established goals for client service, environmental performance, and employee health, safety, and wellbeing. Our core values of integrity, teamwork and commitment guide our activities and we expect the contractors with which we do business to share our commitments.

Leading by Example

Recognizing that EH&S best practices will continue to evolve, we lead by example and serve as ambassadors for environment, health, safety, and sustainability. We will advocate for best sustainable practices on our projects and in our company operations and will educate our staff and inform our clients and the communities in which we work. With a shared dedication to achieving our goals and delivering the highest quality service to our clients, we will continue to raise expectations and be recognized for having the best Environmental, Health, and Safety program in the industry.

Empowering our Workforce

Our program strives to have increased involvement from those closest to the risk and the work during operational safety planning. As involvement and active participation increase, so does individual ownership of daily safety activities.

Ultimately by working this model consistently, it fosters a more well-rounded workforce that makes safe decisions, even when no one is watching, not only for themselves but also for others around them. The practice of safety evolves from a mandate to a value

Leadership

Our team of EH&S professionals works together to ensure everyone that steps onto on a Turner job site or in an office feels safe.

Our network of safety professionals is focused on developing a culture where all people feel that they are part of something extraordinary by managing risk, creating a safe environment, and demonstrating the highest standard of care for each other.

Safety

We are creating and sustaining a culture which promotes an incident-free environment and provides the safest workplace possible to live injury free every day.

Our safety-first approach is trademarked as Building L.I.F.E.® (Living Injury Free Every day). Our program strives to eliminate worksite incidents and mitigate hazards through: operational safety pre-planning; shared EH&S standards and policies; mandatory inspections, training programs, and most importantly, by empowering of trade workers.

Our efforts are guided by these key safety principles:
- All injuries are preventable.
- Coach and practice safe behavior.
- Engage with teams to properly plan work.
- Perform a task only if it is safe.
- Speak up and stop work if there is an unsafe  condition or safer way to perform a task.

Environmental

BCD is committed to achieving and maintaining full compliance with all federal and applicable state statutes providing for the implementation of environmental protection systems during construction activities. We have ensured adequate organizational structure and personnel are in place to administer the processes.

BCD has developed company-wide training, data management, and reporting systems necessary to implement a successful Environmental Operational Policy.

Health and Wellness

BCD is committed to the health and wellness of all team members through an active caring model that promotes physical, mental, emotional, and spiritual well-being. Each of our project sites and offices has a Health and Wellness program. The purpose of these programs is to offer team members comprehensive health services and ensure they have prompt access to quality care. In support, we provide information and resources that educate and encourage the total well-being of our employees and their families. We firmly believe a wellness-oriented environment encourages workers to adopt habits and behaviors that promote better health, a safe work site, and improved quality of life. It’s our mission to cultivate a work environment where employees will look forward to doing their job and doing it well.

BCD’S management at all levels is instilled with a culture of quality in all aspects of construction. The undeniable truth is that the quickest, most efficient and most satisfying way to deal with any situation is to get it right the first time.

Repetition of work is totally wasteful in all respects, not least of which is the negative impact on our bottom line and operating costs. Our staff are trained to approach quality issues in a professional way so as to ensure the best outcome for all parties.

Our QA/QC team is responsible for reviewing all results and for ensuring compliance with the standards and project specifications. They are also responsible for identifying any shortfalls in our outputs and for implementing corrective action.

We follow an “open book” philosophy in relation to QA/QC issues on site and share our QA results with the Client so that everyone is aware of the compliance levels at all times.

HR STRATEGY

We firmly believe that human resources are one of the core competencies of our company

For BCD, one of the most competitive aspects is to have a large number of talented people who are loyal to the company and the cause, who believe that team interests outweigh personal interests and who are self-disciplined, self-motivated and self-developed to be able to manage and be good at marketing.

We will always follow the basic human resource management concepts of retaining talented employees by "career, emotion and treatment" and "individual concern"

and put this concept into our various human resources management policies. Through occupational planning, education and training and performance appraisal, we will establish individual value creation and ability combined with the sharing of enterprise development results by means of incentive mechanism, and strengthen the attractiveness and development of talent to provide stronger talent support for enterprise development.

We will always adhere to the principle of combining morality with ability and taking morality as the first

No one is perfect, but we will make the best of every employee. We always adhere to the principle of performance appraisal, and evaluate every employee according to his/her achievements. The only thing that can deny a person is his "conduct", and we will never employ a person with "misbehavior".

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